From a rare earth research institute in 1992 to a modern rare earth metal manufacturer with an annual capacity of 7,000 tons. Our Praseodymium-Neodymium Metal and Cerium Metal serve NEV drive motors, wind power and consumer electronics.
An innovative rare earth metal enterprise integrating R&D, production and sales
Baotou Shengyou Rare Earth Co., Ltd. was incorporated in 2008. Its predecessors were Baotou Kemao New Technology Development & Application Research Institute (founded in 1992) and Baotou Keju Rare Earth Co., Ltd. (founded in 2002). Composed of experienced rare earth metal experts and application specialists, the company focuses on the R&D, production and sales of rare earth metals for high-performance rare earth permanent magnet materials, and is one of the major rare earth metal producers in Baotou.
Located in the Rare Earth Industry Application Park of Baotou Rare Earth Hi-Tech Industrial Development Zone, the company covers 13,600 m² with an annual capacity of 7,000 tons of high-purity rare earth metals. The site houses an R&D center, production workshops, warehouses, testing laboratories, a substation and staff facilities, forming a complete high-purity rare earth metal production system.
From a research institute to a modern rare earth metal manufacturer, Shengyou has been deeply engaged in the rare earth industry for over three decades, witnessing and contributing to the growth of China's rare earth sector.
20+ R&D specialists and 80+ seasoned production staff, with 30 years of accumulated rare earth metal processing expertise.
Modern production lines with an annual capacity of 7,000 tons of high-purity rare earth metals — ample capacity and stable supply.
30 national patents (4 invention patents + 26 utility model patents), with continuous process innovation and deep technical accumulation.
Baotou Kemao New Technology Development & Application Research Institute was established — one of China's earliest private rare earth enterprises.
Baotou Keju Rare Earth Co., Ltd. was founded and, in cooperation with international rare earth enterprises and upstream/downstream partners, successfully developed Praseodymium-Neodymium metal.
Established one of China's earliest Pr-Nd metal production lines, achieving large-scale production of Pr-Nd metal.
Baotou Shengyou Rare Earth Co., Ltd. was officially incorporated, ushering in a new stage of specialized production.
Moved into a modern plant in the Rare Earth Hi-Tech Zone, with comprehensively upgraded capacity and environment.
An annual capacity of 7,000 tons of high-purity rare earth metals, certified under four management systems, and recognized as a National High-Tech Enterprise.
High-purity rare earth metals for permanent magnet and new energy applications

Our flagship product and a key raw material for high-performance NdFeB permanent magnets. With stable composition, precise Pr/Nd ratio and low impurity content, it is widely used in NEV drive motors, wind power, robot motors, energy-saving elevators and consumer electronics. Standard packaging: 250 kg/drum, argon-sealed.
Pr-Nd Metal · Flagship Product
High-purity cerium metal, one of our key products. Widely used in hydrogen storage materials, polishing materials, alloy additives and specialty metallurgy, it provides a pure, stable and reliable raw material foundation for downstream functional material production.
Ce Metal · High PurityFour management system certifications — Quality, Environment, Occupational Health & Safety, and Energy — with internal standards exceeding national standards
Shengyou implements internal control standards stricter than national standards and contract requirements: main element content ≥99.5% (national standard ≥99%), Fe ≤0.25% (national standard ≤0.30%), and C ≤0.027% (national standard ≤0.03%).
Equipped with an infrared carbon-sulfur analyzer, ICP spectrometer, rapid metal analyzer and Mettler Toledo high-precision weighing system (accuracy 0.05 kg), we operate four lines of defense: incoming material inspection, in-process inspection, full finished-product inspection and packaging re-check.
A modern production base — visible from production to testing
Factory Entrance
Production Workshop
Testing Laboratory
Cerium Metal Warehouse
Packaged Products
Cooling FacilitiesAuthoritative recognition and industry honors — institutional assurance of quality
Stay informed about Shengyou's latest developments
The certification body's audit team conducted a comprehensive review of the company's production processes, quality control and system operation. All management work was recognized, and the company maintains its ISO 9001 Quality Management System certification.
Through continuous technological upgrading and production line optimization, the company's annual capacity of high-purity rare earth metals has steadily increased, providing customers with a more abundant and stable supply.
The company strictly implements the work safety responsibility system, continuously improves environmental treatment facilities, and practices green development — building a safe, clean and sustainable modern rare earth metal production base.
We look forward to working with you to create value together
No. 8-80 Rare Earth Avenue,
Baotou Rare Earth Hi-Tech Industrial Development Zone,
Inner Mongolia, China
+86-472-6895595
+86-472-6985596 / 6985569
+86-18847276969 / 18686128800
8846223@qq.com
Inquiries and cooperation are welcome
No. 8-80 Rare Earth Avenue, Baotou Rare Earth Hi-Tech Zone, Inner Mongolia, China
(Baidu / Amap map can be embedded here)